Avalara CRUSH Global Virtual Event

ART DIRECTION

Served as day-to-day brand lead for the 2022 CRUSH Global virtual event. This 2-day plus on demand event featured 4 spotlight sessions, over 50 breakout sessions, industry insight videos for each of the key industry categories, learning sessions for North America, Brazil, India and Europe regions. Creative development spanned visual brand guide, paid digital media, video graphic support, studio set branding, interactive industry 'room' ui for CRUSH City, website pages, presentation design and direct mail.