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Avalara FUSE Partner Event

CREATIVE DIRECTION

Provided creative direction for all visual aspects of the on-site 850+ attendee event. Guided 3+ external agencies and several internal designers and writers to produce cohesive experiences spaning mainstage, exhibition hall activations, learning sessions, evening gatherings, online properties, and collateral.

An all-inclusive
white glove event

At the FUSE "un-conference", Avalara partners were hosted at the Boca Raton Resort in Florida to connect one-on-one with our key leadership team and industry experts, as well as each other. This intimate style event allowed for valuable relationship building and generated millions in new business during the event.

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Visual Brand Elements and Style Guide

FUSE branding was intentionally designed to complement the Boca Raton Resort's vibrant tropical art deco style, creating an immersive and cohesive experience that moved seamlessly from business to leisure activities and back. 

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Mainstage & Keynotes

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Planning & Behind-the-Scenes

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© 2025 by Susan Lamb. All rights reserved.

© 2025 by LambDesignGoods. All rights reserved.

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