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Starbucks Online Campaigns
SR. ART DIRECTION
Worked closely with internal Starbucks team while providing creative direction for regular e-newsletter issues, seasonal loyalty campaigns, special product offering webpages, app inbox messaging and other digital programs.
Bi-monthly mobile email newsletters for Starbucks promoting seasonal products and special initiatives.
Storyboarding for client collaboration meetings
Starbucks.com Food Category Landing Page
Led the creation of the new dynamic landing page for Starbucks's expanding food category page. The copy and design emphasized the handcrafted nature of their food offerings while featuring background source stories for each line of food.
© 2021 by Susan Lamb. All rights reserved.
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